Everyone
has heard incredible stories of people making big money on eBay
selling stuff from their attic or "junk" they
pick up at garage sales. While these stories make the most skeptical
of us tingle at the thought of easy money, hard work and determination
are the key words for selling on eBay.
Sure, there is always the "fly by the seat of your pants"
approach, but if you are serious about making money on eBay, my
wife, Rachel, has learned what doesn't work on eBay from
countless hours of trial and error. She has written the following
advice for those of you who are serious about making a profit
with eBay:
1. FOCUS - Choose something to sell that
you already know about; preferably something that you love!
When you are already familiar with an item, you don't waste
time wondering whether it will sell or how much you should pay
for it. My experience with garage sale shopping and hoping that
I picked things that people wanted to buy was a total flop because
I didn't know what I was looking for. I ended up with piles
of stuff that I couldn't sell and wasted lots of time looking
for garage sales. Those of you who have done this, know the
total frustration of a wasted Saturday morning.
2. RESEARCH - The other option is to research
on eBay what is already selling
and then find a cheap source of that item. Garage sales are
a good way to find stuff if you already know what you are looking
for. Call ahead to garage sales that are listed in the paper
and ask if they have what you are looking for. Don't waste your
time and gas poking around town looking for sales that don't
have what you want! Garage sales work best if you know a lot
about antiques or collectibles. These items sell well on eBay,
but they only work for people who know what they are looking
for and how much antiques and collectibles are worth. Other
things that sell well on eBay are items that
have a model number or item number or an ISBN number (this is
for eBay's sister site Half.com which lists books by ISBN numbers
- this is great for selling old textbooks or
out of print items!) People go to eBay looking
for deals on electronics, brand-name clothes, video games, computers,
and software. Things that can be easily identified with words
sell well on eBay. Things that do NOT sell
well on eBay are things that don't have a hard
and fast description; items that need to be touched or smelled
or rely on aesthetics to sell. Home interior items are examples
of things that DON'T sell well on eBay. People
who shop eBay are looking for something specific.
If they don't already know about what you are selling,
they aren't going to just browse eBay's categories looking for
your items. Use this as a guide when choosing what to sell.
The best way to find cheap sources for these items is to work
out a deal with a wholesaler. This way you get the best possible
pricing and you can still make a profit! Because, remember,
people shopping eBay are looking for a deal!
3. CONSIDER DROP SHIPPING - This is the best
possible method that I have found for making eBay
a profitable enterprise. (Unless you are going the route of
antiques and collectibles) Drop shipping eliminates the need
for storing your items, packaging, and shipping them. This ate
most of the profit that I would have made because it took so
much time to do all of this. And most of us don't have an empty
room we can devote just for storing stuff for eBay
and even if we did, we have to come up with a system for inventory.
You end up with a lot of the headaches that traditional businesses
have to deal with. SO, the BEST way that I have found to make
eBay profitable for the average person is this:
- Research what is selling
on eBay
- G o to the library and go through a copy of the business directory
and find WHOLESALERS that sell the product that eBay
goers are looking for
- Contact the wholesaler and work out a deal with them
- Ask for great pricing in exchange for you selling
their product
- As part of the deal, arrange for them to ship directly to
your customers
- So, basically, you are acting as a retailer for them. They
benefit, by getting sales with no overhead, and you benefit
By being able to be competitive on eBay and
not having the headaches of storing, packing, and shipping!
It is a wonderful win-win agreement!
If you do choose the antiques and collectibles
route, there are great resources out there to teach you how
to do it as profitably as possible. My favorite is Starting
an eBay Business for Dummies.
And, as a resource to market your eBay
auctions for even better profits, I would definitely recommend
Seth Godin's book Permission Marketing. It is a MUST for growing
your eBay business and keeping customers coming
back to your auctions again and again. The key is turning strangers
into friends and friends into customers!
Jonathan R. Taylor, specializes in helping
people in every stage of their lives to find more meaning and
purpose in their work. He believes that to find that purpose
and meaning, a person's interests, skills, passions, and goals
must integrate seamlessly with their work. To get more great
advice, subscribe to Jonathan's newsletter at www.careercalling.com!